Microsoft looks to expand VOD; LoveFilm grows staff, eyes expansion in Europe

More news from Fierce:

> Recent moves by both Microsoft and Facebook show that both remain covetous of the video business and are making moves to grab slices of the on-demand market. Reports are swirling that Microsoft will be significantly expanding its video-on-demand service on its Xbox 360 game console. Article

> Pay-TV operators may glimpse a glimmer of light at the end of the tunnel as they struggle to retain subscribers, and, for once, it's not the Netflix train bearing down on them. Netflix, often blamed for cable operators' steady subscriber losses and viewed as a threat by IPTV operators, is looking at some hefty content cost increases in the next two years. Article

> Global software security and media technology company Irdeto acquired BD+ technology for Blu-ray from Rovi Corp., allowing it to give Hollywood studios a more robust solution for protecting high-value Blu-ray movie titles from the threat of digital piracy and lost revenues. Article

> Amazon's European online streaming service and DVD retailer Lovefilm is increasing its British workforce by 20 percent over the next three months as it looks to expand its digital service in the UK and across Europe, where it currently operates in Germany, Sweden, Norway and Denmark. Article

> French connected home technology specialist Netgem has seen first half revenues from its international business increase 58 percent year-on-year. Article

> Macau-based Ignite Media Group will supply two channels in English and Mandarin produced by its subsidiary Aomen TV to France-based Dailymotion's Web video site. Article

> Video-on-demand operator FilmFlex Movies has hired former ITV exec Jeff Henry as chief executive. Henry will oversee strategy and management at the company, which is a joint venture between Sony Pictures Television and The Walt Disney Company. Article

> After a botched first attempt at social media that caused some users to become logged into the wrong accounts, Hulu has relaunched its Facebook integration. Article

> Envivio announced the hiring of Matt Smith as vice president of Internet Television. In this role, Smith will work closely with premier customers, technology partners and content delivery network partners, to ensure that key digital media strategies are brought to market quickly and successfully. Release

And finally... A Pennsylvania restaurant has decided to ban kids because their parents won't help keep them under control. Article