Miramax CEO Mike Lang has added yet another online outlet to the roster of companies eager to get their hands on the studio's catalog of movies. The company announced it had signed a licensing deal with Brazil's largest movie and TV series subscription service, NetMovies Entertainment.
The multi-year agreement--financial terms weren't revealed--kicks off Dec. 1 and will give NetMovies customers streaming access to titles including Pulp Fiction, The English Patient, City of God, Amelie, There Will Be Blood and Kill Bill. NetMovies streams content to computers, connected TVs and Blue-ray players, and tablets and smartphones running iOS or Android.
"This is another key step as we take advantage of digital channels to maximize our library around the world and bring Miramax movies to new and growing audiences, especially to such an exciting and emerging market as Brazil," said Lang.
Last week, Miramax tied up a deal with Netflix (Nasdaq: NFLX) to stream movies in the United Kingdom when Netflix launches its newest international play in early 2012. Netflix also recently launched in the Brazilian market.
Miramax, in September signed a deal bringing its movies to Japan on Hulu, and in August signed a deal to place its content on Facebook. It also has apps for Apple's (Nasdaq: AAPL) iPad and Googgle's (Nasdaq: GOOG) Google TV.
Lang has been a string proponent of using online video to build its business. Last month at the MIPS conference in Canes, Lang said he was less worried about piracy of Miramax's content than about not exploiting it in the digital marketplace.
"Piracy really is not the bigger issue for our company or for our library," said Lang. "Most consumers at some point in their life don't want to pirate. The way to then react to that is to offer legitimate, great services for them."
Lang, who took over as the head of Miramax in December, said he believe that cross-platform is key to growing the digital transactions business.
"We believe that all these different platforms can be complementary and co-exist together," he said. "We think everything starts with the consumer. They're not focused on windows or on what schedule they can watch something or on which device."
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