Moving past the YouTube monetization model

Samantha Bookman, FierceOnlineVideo

For the past few years, YouTube has been the go-to platform for enterprises to house their online video content affordably. For many companies, it serves their needs just fine. But for media and entertainment-focused businesses, especially those that monetize some or all of that video content, YouTube is an increasingly crowded space with limited earning options.

In our latest feature, "Breaking out of YouTube," FierceOnlineVideo takes a look at two providers who offer different options for businesses both large and small to promote and distribute their work beyond Google's (NASDAQ: GOOG) video giant.

While there are enterprise-class online video service providers out there--Kaltura, Ooyala and Cisco come to mind--many YouTube channel owners, both businesses and individuals, are looking for affordable options, ease of use, and greater flexibility in customizing and branding their content.

Neither of the companies highlighted in our feature, JW Player and ILOOK, suggest that their customers leave YouTube behind--rather, they see their services as a way to enhance creators' brands and content outside of the YouTube environment.

Take a look at our latest FierceOnlineVideo feature here.--Sam

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