MTV readies Xbox 360 app; Netflix names platforms and partnerships chief

Quick news from across the Web.

> Viacom is working on an MTV app for the Xbox 360. Story

> Netflix promoted Greg Peters to chief platform and partnership officer. Story

>  Vevo is said to be developing an Apple TV app. Story

> A plugin that lets users download YouTube videos reportedly serves its own ads on the site. Story

> Carl Icahn buys a large stake in Apple, says company should borrow cash to repurchase stock. Story

Mobile Content News

> YouTube's official app is back on the Windows Phone. Story

Cable News

> Dish Network hits roadblock in bid to register .direct top-level domain. Story

And finally... The latest season of "Breaking Bad" premiered on AMC over the weekend, drawing nearly 6 million viewers--a big jump from the pervious season's premier. Netflix has been given some credit for the ratings bump. The availability of previous seasons of the show online gave new viewers a chance to catch up, Variety's Andrew Wallenstein wrote. Read more

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