NASCAR fans are in for a treat Sunday when NASCAR.COM and ESPN provide a live Facebook stream of the Ford 400 from a camera inside Tony Stewart's car. It'll be the first time a championship racing event will stream live on Facebook.
The race is the finale of the NASCAR season and airs at 3 p.m. ET from from Homestead-Miami Speedway.
Viewers will get a real-time look at Stewart, who's three points behind leader Carl Edwards in the Cup Series championship. The Facebook tie-in, obviously, also extends NASCAR.COM's and Turner Sports' social TV effort, as fans will be able to chat with friends and other racing fans.
The NASCAR.COM live stream on Facebook will promote all available full viewing options for the race including 10 interactive viewing angles at NASCAR.COM's RaceBuddy, as well as the race telecast on ESPN, Watch ESPN app and Watch ESPN.com.
"Throughout the season we've provided multiple online offerings to engage hardcore and casual racing enthusiasts alike, and we're excited to conclude this championship with this unique social media experience," said Matthew Hong, senior vice president and general manager of sports operations for Turner Sports, which manages NASCAR.COM.
For access to the in-car camera stream, visit www.facebook.com/nascar and "like" the page.
This isn't the first time NASCAR has brought its product over the top; NASCAR gave fans access to the Chase for the NASCAR Sprint Cup on their computers, smartphones and tablets with the WatchESPN app and at WatchESPN.com earlier this year.
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