Navigating the OTT playground means following new rules

Monetizing next-gen videoDespite all the talk about how online video is changing the viewing landscape, it's still early days for over-the-top technologies, and new business models are still emerging. Forward-thinking pay-TV operators are trying to see OTT as an opportunity, not a threat--and are testing the waters accordingly. FierceCable details six rules for monetizing multiscreen content that operators have learned so far, in this special report.

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