NBA Digital says it's followed up a successful regular season of over-the-top delivery on NBA.com and delivery to mobile device on NBA Mobile with a solid first week of the NBA playoffs.
Online, NBA.com increased growth for video streams and page views during its first week of coverage, with more than 114 million videos viewed in the first week of the playoffs, a 93 percent increase from last year's coverage.
The website, managed by the NBA and Turner Sports, saw 7 million average daily uniques, a bump of 69 percent from a year ago.
The data, from Omniture and the NBA said NBA.com scored 344 million page views, an increase of 32 percent.
NBA.com took its game to a new level during the regular season, setting records for video streams and page views with more than 1.94 billion videos, an increase of more than 140 percent from last year. In addition, the site received 5.9 billion page views, an increase of more than 35 percent.
The NBA GameTime App, meanwhile, saw an 86 percent increase in downloads across all devices from a year ago.
NBA Digital includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA LEAGUE PASS Broadband, NBA Mobile, NBADLEAGUE.com and WNBA.com
- see this release
NBA Digital to expand popular Game Time application
U-verse scores NBA TV package