Painting one of the clearer pictures of the steady growth of online video consumption by U.S. consumers, Leichtman Research Group said that 64% of U.S. homes now use some combination of Netflix, Amazon and Hulu, up from 47% in 2014.
The research firm also found that U.S. homes subscribing to more than one of the big three SVOD services has increased from 35% to 51%.
Usage is increasing right along with adoption, with 29% of consumers reporting daily usage of the major SVOD brands compared to 16% in 2015, according to LRG’s Emerging Video Services XI report.
Jibing with a flurry of similar studies, LRG found Netflix to be the dominant SVOD platform, with 83% of U.S. consumers who subscribe to an SVOD service using Netflix.
Notably, only 75% of Netflix users also subscribe to linear pay-TV, a decrease from 85% in 2012.
Also, 43% of adults watch video on mobile devices, up from 33% in 2015 and 18% in 2012.
"Nearly two-thirds of all households now have an SVOD service, and over half of this group has more than one of the major SVOD services," said Bruce Leichtman , president and principal analyst for Leichtman Research Group. "With the increased prevalence of SVOD in consumers' households, 29% of adults now stream an SVOD service daily, up from 16% just two years ago."