Online video has seen huge gains in popularity over the past 18 months, dominated by YouTube and Hulu. But, for the first time, a paid service, Netflix, has cracked TV tracking firm Nielson's Top 10 video sites.
January saw an overall 45 percent increase in the amount of time viewers watched online video, Nielsen said, and streaming movie service Netflix earned the top spot-by a mile-for time spent per viewer with a whopping 11 hours, a 23 percent increase over its December numbers. It recorded some 200 million video streams in January, a 38 percent increase from December, and good enough for the No. 5 spot on the list.
YouTube and Hulu kept their No. 1 and No. 2 spots for total video streams, with 8.5 billion and 813 million respectively, a decline of 2.6 percent from December for YouTube and a 3.3 percent increase for Hulu.
Nielsen also reported viewers streamed 28 percent more video and spent 45 percent more time watching video online.
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