Netflix (Nasdaq: NFLX) introduced its service in the Netherlands Wednesday, checking another country off its list of international expansion plans.
"The Dutch have incredible broadband, but until today have not been able to take full advantage of their fast connections," Netflix CEO Reed Hastings said in a press release. Beyond Netflix's typical lineup of original and licensed programming available in the United States, its Dutch service includes some local TV shows and movies and it plans to add more programming to the service soon, it said.
The service costs about $11 a month.
Adding the Netherlands exposes Netflix to another 10 million potential customers, Morgan Stanley analyst Scott Devitt recently noted, according to Variety.
For more:
- read the press release
- Variety had this report
- GigaOM had this report
Related articles:
Netflix app comes to Virgin Media-leased TiVo boxes
Netflix identifies HBO as chief competitor
Amazon's LOVEFiLM inks international TV distribution deal with NBCU