Netflix highlights 'family' programming

Netflix (Nasdaq: NFLX) is courting families with a new page meant to promote its family-friendly content to existing and prospective subscribers.

Source: Netflix

"We've used our proprietary algorithm to create lists with think families will love," Ted Sarandos, Netflix's chief content officer, told Bloomberg.

"Netflix Families" is a hub that features testimonials from parents of young children who use the site as well as collections of family-oriented programming broken down into categories such as "Family Movie Night," "Quiet Time" and "Catch-Up TV for Busy Parents."

"We're trying to appeal to those people who are still using DVDs and haven't gotten into streaming yet," Jenny McCabe, director of public relations for Netflix, told ABC News.

The move comes as Netflix bolsters its children's programming library. This week, it agreed to license about 300 hours of original programming from DreamWorks Animation.

For more:
- read the Netflix press release
- ABC News had this story
- Bloomberg had this story

Related articles:
Netflix gets rights to new DreamWorks Animation shows
Amazon's online video service licenses Viacom shows