Netflix launches in Japan; Alliance for Open Media forms

More online video news from across the Web:

> Netflix launched in Japan, an event described by Japanese media as an OTT challenge equivalent to the "black ships" of Commodore Matthew Perry sailing toward Edo. Financial Times article (tiered sub.)

> Get ready for the next streaming media standards group: the Alliance for Open Media has formed, with the goal of creating new, better compression technology within the next two years. CNET article

> Game of Thrones star Maisie Williams was on hand to accept a Guinness World Record award for the show, which it earned after simulcasting the second episode of Season 5 to 173 countries in an attempt to defray piracy of the uber-popular series. International Business Times article

> Sling TV launched on Amazon's Fire HD and HDX tablets, rounding out its availability on the retail giant's streaming-capable products. Blog post

> Appcoach, an advertising platform based in China, is making a foray into the U.S. market with a $10 million Series A funding round in hand, led by Yonghua Capital. Release

> Has Netflix's 4K stream been hacked? An Ultra HD version of Breaking Bad's first episode reportedly is circulating on a private torrent site. The Verge article

> Rumors around Apple's next streaming device are beginning to solidify, with Apple TV 4 expected to be launched in October. 9to5Mac article

> Nielsen is beginning to deliver metrics on Netflix's viewership – but only to paying clients so far. WSJ article (sub. req.)

> Vodafone became the first service provider in Spain to offer Netflix via its TV service. Release

> Joseph Gordon-Levitt and LG have partnered to develop creative content to kick off a project that will "celebrate and support creators across the world." Release

And finally … What digital divide? Millennials' adoption of connected mobile devices has driven digital technology use regardless of their demographic. Digital Content Next article