Netflix is making its site more appealing and more accessible to a younger audience... a much younger one. The streaming site this week gave kids a tab loaded with age-appropriate content just for them.
"Just for Kids" includes content selected for children under 12.
The "Just for Kids" tab on the Netflix homepage offers movies and TV shows suitable for kids 12 and younger, wrote VP of Product and Innovation Todd Yelin on the site's blog.
The site includes genres like girl power, talking animals, superheroes, dinosaurs, princesses and robots. It also features a new character area featuring shows like SpongeBob SquarePants, Dora the Explorer, Jimmy Neutron, and more.
Netflix worked with non-profit Common Sense Media, which provides trustworthy information and tools so that families can have a choice and a voice about the media they consume. Netflix says about half of its members have streamed two or more shows aimed at kids in the past three months.
The tab currently is available to subscribers in the U.S. and Canada on PCs and Macs; more devices will be added later.
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