Netflix starts roll out in Latin America with launch in Brazil

Netflix (Nasdaq: NFLX) didn't waste any time in launching its streaming video service in Latin America after announcing its plans in July; the company Monday said it planned to roll out service to 43 countries in the coming week. The service launched Monday in Brazil, with plans to launch in the remainder of Latin America and the Caribbean by Sept. 12, wrote Rochelle King, Netflix VP of user experience and design, in a blog posting.

"By September 12, people throughout the Americas will be able to instantly watch a broad selection of movies and TV shows streaming from Netflix on computers, game consoles like the WII and PS3, and Smart TVs," King wrote. "A Netflix membership provides unlimited movies and TV shows for a low monthly subscription."

Brazilians can now sign up for one month free at www.netflix.com and can get Portugese-language content on computers and through Nintendo Wii and Sony PlayStation consoles. Netflix said it will launch a Spanish-language version in Argentina, Uruguay and Paraguay Wednesday, and in Chile and Bolivia on Thursday. It will rollout in Columbia, Venezuela, Ecuador and Peru on Friday, and finish its deployment in Mexico and Central America, Monday Sept. 12. It will also launch an  English and Spanish-language version in the Caribbean Monday, Sept. 12.

Nextflix said it will charge about $8 per month for the service. Netflix said it has licensed thousands of hours of feature films, classic favorites, telenovelas, documentaries and kids shows, and said it has been testing "the right Internet architecture to make sure the quality and speed of the Netflix streaming experience is the best it can be." It also has established a local presence, training staff to deliver customer support.

For more:
- see this post
- see this MultichannelNews article

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