Netflix testing $7 monthly plan for some new users

Netflix (Nasdaq: NFLX) is testing a $7 monthly plan that would limit users to watching SD programming on one device at time, according to multiple reports. The company's standard $8 service lets users watch on two devices simultaneously and includes HD programming.

The company is testing the cheaper plan for some new users but may never offer it more broadly, a Netflix spokesperson told TechCrunchAdweek first noted the offer.

Like many companies, Netflix tests changes to its service among a group of users before deciding whether to move forward with the change. The test could offer Netflix a way to cut back on the number of people who share accounts. The company offers a $11.99 plan that lets users watch four simultaneous streams. And according to a report in Variety, it is also testing a $9.99 monthly service that allows for three simultaneous streams.

For more:
Adweek has this story 
TechCrunch had this story 
- Variety had this story

Related articles:
Netflix offers rare peek at its users' viewing habits
Netflix overhauling its TV user interface 
Netflix testing 4K video streaming

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