Talks that could lead to integrating Netflix's (Nasdaq: NFLX) app with set-top boxes leased by Time Warner Cable (NYSE: TWC) to its subscribers apparently are on hold, according to a Bloomberg report. The delay comes after Comcast (Nasdaq: CMCSA) agreed to buy Time Warner Cable in an all-stock deal valued at roughly $45 billion.
Citing "people with knowledge of the matter," Bloomberg reported that the talks probably won't resume before the deal closes and that Comcast is more focused on increasing the usage of its own movie services through X1 set-top boxes.
Netflix's app is on TiVo (Nadaq: TIVO) boxes purchased at retail, as well as a host of other consumer electronics devices such as Roku and Apple TV. But the cable operator-leased set-top box is one device where it has yet to find much of a foothold. That began to change overseas in 2013, when the company, through TiVo, announced deployments with cable operators in the U.K. and Sweden.
For more:
- Bloomberg had this report
Related articles:
Netflix overhauling its TV user interface
Netflix seeks to tap final frontier of U.S. devices: the cable box
Netflix app comes to Virgin Media-leased TiVo boxes