Netflix users can sign up through Apple TV, pay via iTunes; Blip names ex-Discovery exec Kelly Day as CEO

More news from Fierce:         

> Roku's sales tripled to $100 million last year--in part because it bought radio and billboard advertising for the first time. To garner more brand recognition for its hockey puck-sized TV-set top box, the company is seeking as much as $50 million that it can use for more ad purchases, Roku CEO Anthony Wood said in an interview. Article

> Netflix subs can now sign up for the streaming service through Apple TV and pay through iTunes. It's the first time Netflix has allowed a third party to bill for its services. Article

> Web video distributor Blip has a new CEO: Discovery's Kelly Day, who had been at the cable network for seven years, most recently as the head of its U.S. Web sites and e-commerce. Article

> Mediacom Southeast's fight to stop AT&T from deploying its U-verse TV service in Kentucky under an 1886 perpetual telephone franchise earned a small victory in court. Article

> Barry Diller, the billionaire chairman of IAC/InteractiveCorp. (IACI), expects his Aereo Web- based television service to be in 75 to 100 cities within a year after making its debut this week in New York. Article

> Swedish wireless equipment maker Ericsson said it has submitted a binding offer of $25 million to acquire the Broadcast Services Division of Technicolor, giving Ericsson several big European broadcast customers. Article

> Baseball sage Satchel Paige once said: "Don't look back, something might be gaining on you." In the case of Verizon and its FiOS TV service, that "something" is AT&T's subscriber numbers for U-verse. Article

And finally... A budget battle in Trenton, N.J., has wiped out the toilet paper supply at a number of city venues. "It's serious, right now," said one staffer. Article

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