News of Note—Disney, DirecTV Now, AT&T

News of note

> The Walt Disney Company today announced it is buying a majority stake in BAMTech and planning to launch both a Disney and ESPN streaming services. Disney previously held a 33% stake in BAMTech and now the company will pay another $1.58 billion to buy another 42% in the company. FierceBroadcasting article 

> Disney’s fiscal third-quarter revenues fell slightly to $5.9 billion, but operating income plummeted 22% to $1.8 billion due to programming cost pressure at ESPN. FierceBroadcasting article 

> AT&T finally secured the last major missing programming piece for its vMVPD service, DirecTV Now, announcing a deal with CBS Corp. FierceCable article

> AT&T’s CFO said today that the company’s addressable advertising business continues to grow, and today commands CPMs of up to $40—a figure he said is three times more than what the company’s standard advertising business can generate. FierceBroadcasting article 

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