News of Note—Facebook, Fox, Amazon, FreeWheel

News of note

> Fox Networks Group is launching what it says are the first-ever six-second ads on broadcast television during the Teen Choice Awards on August 13. FierceBroadcasting article 

> Facebook CFO Sheryl Sandberg said last week that the company is working with some of its advertisers to develop shorter ads. FierceBroadcasting article 

> Amazon has added far-field control to Fire TV, allowing the OTT device to pair with Alexa-powered Echo devices. Multichannel News article

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> Viewers who use OTT devices are the most engaged, completing 98% of video ads, according to a FreeWheel study. Multichannel News article

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