NFL Players Assoc.'s 'Football doesn't define me' campaign

Check out a unique offering of online video branding from the NFL Players Association's YouTube channel. Its "Football Doesn't Define Me" campaign is a series of well-executed videos that offer a different look at some of the NFL's top stars.

The channel also includes a wide array of content, including player-generated videos and original programming produced by NFL PLAYERS. Highlights include segments from NFL PLAYERS' award winning original series "Helmets Off." From rookies touring their hometowns to veterans working out before training camp.

Need a mid-week football fix? Here you go.

For more:
- see this video
- see this release

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