Nielsen: Hulu 'stickiest' online video site in May

Hulu ranked only sixth in the number of unique viewers who watched online videos on its site in May, Nielsen reported, but the catch-up video site was rated as the "stickiest" site, as viewers spent almost five hours on the site.

Nielsen May 2011 - Overall Online Video Usage (U.S.)

Click here to view the charts associated with this report

YouTube, as usual, recorded the most viewers, 111.8 million, more than triple runner-up Vevo's 36.4 million visitors. MSN/WindowsLive/Bing saw the largest month-over-month growth in unique viewers (+29 percent), followed by Fox Interactive Media (+21 percent), Hulu (+18 percent) and AOL Media Network (+14 percent).

Over 145 million Americans streamed more than 15 billion videos in May, an increase of 2 percent from April, which is a new record, Nielsen said.

While Hulu grabbed first place in time on the web, both Ustream.tv and Justin.tv, which both streamed replays of the Royal Wedding, saw huge increases in time spent on their sites, up 61 percent and 55 percent, respectively.

For more:
- see this release

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