Following a recent report in the Financial Times that a consortium of companies may be positioning to provide new multi-screen audience measurement methods as an alternative to the famed Nielsen Co., the folks at Nielsen are now saying that the company already has invested more than $1 billion in such three-screen audience measurement efforts.
Some Nielsen customers were reported to be part of the developing consortium, but the company said some clients already have renewed contracts with Nielsen that include multi-screen measurement, according to a report in MediaPost. Set-top boxes and mobile Internet platforms increasingly have been seen as conduits for greater and more detailed audience measurement information than traditional audience surveys can provide, but technology shortcomings and a lack of standards around these efforts mean Nielsen is still the top dog in audience research and could be for some time to come.
MediaPost has this story
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