Nielsen's digital services head Bhatia jumps ship

The head of Nielsen Co.'s digital media initiatives has left the company, apparently because he was frustrated by Nielsen's near glacial movement in implementing tracking of online video audiences.

Nielsen insiders said Manish Bhatia, who has been president of the firm's advanced digital services group since January 2009, was concerned at the pace of Nielsen's set-top data marketplace.

"I think he saw it slower to develop than he thought it might," according to an Online Media Daily article. "Several colleagues from his online days approached him, and he said he'd like to explore those options."

Before being named president, Bhatia was head of global operations for Nielsen Online.

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