NimbleTV launched what the company said is a "game-changing," subscription-based TV platform that allows users to stream cable or satellite programming to any connected device without a set-top box or other equipment.
The cloud-based software, which allows users to view programming wherever they are, includes social tools and the ability to record shows.
New York-based NimbleTV announced this week it will initially offer service in the United States and India, and then will expand to other countries.
The global platform will be available as a private, beta offering to consumers beginning next week. The company is now accepting signups. Beta users will have access to a TV subscription package of at least two dozen channels, the company announcement said.
"NimbleTV is based on the simplest idea: customers should be able to access the TV they pay for wherever they happen to be," said company Chief Executive Officer Anand Subramanian. "Our model is predicated on the belief that providers and content producers should be paid. NimbleTV is a solution that's both consumer friendly and industry friendly."
NimbleTV's service isn't free. Customers make payments directly to their providers, with NimbleTV acting as a payment service. Meanwhile, customers pay NimbleTV for such services as subscription set-up and management, portability and DVR capabilities.
NimbleTV could prove to be a major tool for service providers looking to step outside their geographic footprint by giving them an opportunity to cross into rival territories over the top.
Subramanian said the company believes that because it's passing along a full subscription fee to pay-TV operators that the company isn't breaking any laws. Content owners, however, might disagree. They have steadfastly battled to control streaming rights to alternative devices.
Over the past year, innovators like online cable operator ivi TV and, more recently, Aereo, have been hit with a bevy of lawsuits filed by broadcasters and content owners seeking to in-part control the pace by which TV Everywhere makes its way to the public.
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