Nomadic online video viewing in fixed locations outside the home (hotels, airports, coffee shops, etc.) is expected to amount to 154 million users by 2015, according to new research from NPD Group. That figure will put nomadic video viewing within reach of the 175 million users that are expected to view online video in the home by the end of that year.
Meanwhile, online video viewing on a completely mobile basis will reach 77 million users in 2015, not near the number of nomadic fixed-location users, but still representing sharp growth from the estimated 6 million mobile broadband video users in 2010.
NPD Group says it doesn't expect cord-cutting to significantly impact pay TV operators for a while, but even if that's the case, service providers may want to start thinking more about where, how and under what conditions consumers are accessing their video entertainment.
- read this NPD release
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