NPD: Nomadic video viewers catching up to couch potatoes

Nomadic online video viewing in fixed locations outside the home (hotels, airports, coffee shops, etc.) is expected to amount to 154 million users by 2015, according to new research from NPD Group. That figure will put nomadic video viewing within reach of the 175 million users that are expected to view online video in the home by the end of that year.

Meanwhile, online video viewing on a completely mobile basis will reach 77 million users in 2015, not near the number of nomadic fixed-location users, but still representing sharp growth from the estimated 6 million mobile broadband video users in 2010.

NPD Group says it doesn't expect cord-cutting to significantly impact pay TV operators for a while, but even if that's the case, service providers may want to start thinking more about where, how and under what conditions consumers are accessing their video entertainment.

For more:
- read this NPD release

Related articles:
OTT video is triggering a revolution in the pay TV sector
Comcast recently launched a TV app for the iPhone

Suggested Articles

HBO Max, the upcoming subscription streaming service from WarnerMedia, has filled out the rest of its executive team in charge of original programming.

NCTA-The Internet and Television Association is pointing to a new report that shows the cable industry had a $450 billion impact on the U.S. economy in 2018.

Subscriber growth is still the key metric by which Netflix’s performance is measured. By that standard, the company just posted some disastrous second-quarter…