Sonia Zjawinski, in The New York Times' Gadgetwise column, sums up a series of reviews on devices and platforms enabling online video to be ported to TVs. After a few months of testing various solutions, including Apple TV, Boxee for ATV, Xbox 360 and others, she recently used just a plain old, not really juiced-up personal computer, with pleasant results. Using a PC may be both cheaper and less needlessly complex than using on of the specialized platforms, she says.
That can't be good news for the companies that have developed special gear, though TV is just a hobby for Apple, so maybe they aren't too worried.
The New York Times has this report
Apple last year called the Apple TV effort a hobby