One in 10 smartphone owners watch TV on their devices, survey finds

Smartphone owners are increasingly watching full-length TV shows on those devices, a survey from Magid Advisors found.

"You have this device that is widely distributed, and there is a lot of content available through subscriptions and free services," Mike Vorhaus, president of Magid Advisors, told the Financial Times. Only about 10 percent of smartphone owners are using those devices to watch TV shows, but the numbers are growing, he said.

Generally, video that's viewed on a smartphone has been delivered online. Broadcast mobile TV efforts, such as Qualcomm's FloTV, have largely fallen flat.

According to Magid's numbers, people who watch TV on their mobile devices spend about 25 minutes a day doing it.

For more:
- the Financial Times had this story (sub. req.)

Related articles:
TVs need better second screen interface, says Google exec 
Online video going mainstream, says Cisco study 
Skytide predicts OTT 'will become disruptive' in 2013

Suggested Articles

Alan Wolk, co-founder and lead analyst at TV[R]EV, dissects the Disney+ international attack and Showtime, Sling TV and others going free.

The free Showtime and Epix (or both) previews from providers are coming fast, and they could end up surfacing some interesting market data.

Brightcove experienced a service outage this week that prompted an apology from the chief executive.