Smartphone owners are increasingly watching full-length TV shows on those devices, a survey from Magid Advisors found.
"You have this device that is widely distributed, and there is a lot of content available through subscriptions and free services," Mike Vorhaus, president of Magid Advisors, told the Financial Times. Only about 10 percent of smartphone owners are using those devices to watch TV shows, but the numbers are growing, he said.
Generally, video that's viewed on a smartphone has been delivered online. Broadcast mobile TV efforts, such as Qualcomm's FloTV, have largely fallen flat.
According to Magid's numbers, people who watch TV on their mobile devices spend about 25 minutes a day doing it.
- the Financial Times had this story (sub. req.)
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