Rich media ad firm Eyeblaster apparently has decided the market has strengthened enough to refloat its IPO for $115 million. The New York-based ad firm tried an initial public offering in 2008, but decided--along with a couple of dozen other tech firms--that the market just didn't have the gas to make it happen.
This time around Eyeblaster is crowing about its engorged customer base and improved income. The company, which was founded in 1999 already has raised some $40 million in VC. The company Wednesday confirmed it had filed for an IPO.
J.P. Morgan Securities, Deutsche Bank Securities, Pacific Crest Securities LLC, FBR Capital Markets & Co, ThinkEquity, and Broadpoint Capital are among the underwriters.
- see this MediaPost article