Online video companies talk up 4K at CES

TV and online video executives hoping to prime the market for 4K TV sets and content talked up the benefits of both this week at the Consumer Electronics Show in Las Vegas.

YouTube, the Google-owned (Nasdaq: GOOG) online video giant, demonstrated streaming 4K video using its VP9 codec, an alternative to H.265 or HEVC. The company was set to demonstrate the technology on Sony, Panasonic and LG TV sets, according to a report in GigaOm.

Meanwhile, Netflix (Nasdaq: NFLX) CEO Reed Hastings talked up the benefits and potential of 4K at a Sony press conference in Las Vegas. Like its rival Amazon (Nasdaq: AMZN) and other production outfits in Hollywood, Netflix is shooting its new original series in 4K. He said streaming 4K shows "will work this year."

Hastings said 4K streaming will require 15 Mb per second of in-home bandwidth using the HEVC codec, according to The Hollywood Reporter.

For more:
- GigaOm had this story
- The Hollywood Reporter had this story

Related articles:
Amazon to shoot series in 4K 
Elemental shows off real-time 4K HEVC encoding 
Netflix testing 4K video streaming

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