Online video platform Brightcove rolls out feature upgrades, plans more monthly

Brightcove announced several new updates and added features for its platform, saying it planned to continue to roll out new features on a monthly basis as customer demand for them heats up the space.

SVP of marketing Jeff Whatcott in his blog noted a few of the latest developments, among them a new adaptive encoding engine, new player customization technology, and geo-optimized uploading, upgrades he says will immediately impact customers.

Here's a look at the latest:

Adaptive encoding engine: Faster, more efficient and more functional, Brightcove's says the revamped process delivers better quality with optimal resolution and clarity.

Custom player themes: Brightcove has made it easier for clients to create custom-designed players using Brightcove Experience Markup Language, which the company has simplified in its latest iteration. If you know usually work in Flash, this tutorial should make you conversant in BEML.

Geo-optimized uploading: Whatcott calls Geo-optimized uploads the "sleeper feature" of Brightcove's newest features. "It solves the problem of slower uploads from regions that are far away from our primary data center in Massachusetts," he said. "We now detect the origin of every user that is uploading content to our platform, and we route their upload to the remote ingestion farm in the data center that is closest to the customer. This change has already accelerated upload times by an average of 65 percent."

For more:
- see this blog post

Related articles:
Brightcove plans more expansion after $12M funding round
Brightcove rolls out 'Experience' as iPad online video solution
Financial Times launches Brightcove-powered video hub
Brightcove lands Japan's Nikkei as customer

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