Ooyala gets social with Facebook deal

White label video platform Ooyala has had a busy week. It landed a new investment partner in Motorola Mobility (NYSE: MMI) (see related story) and also unveiled Ooyala Social, a Facebook play that allows users to share video, search and chat about it all on a multitude of devices. The Facebook tie in had been rumored since July. With 750 million users, Facebook may end up being the platform of choice for content providers looking for mass distribution. Ooyala, which recently landed ESPN as a client, moves up a notch with this deal. As Bismarck Lepe, president of products and co-founder, Ooyala, said: "Facebook is becoming an increasingly important distribution channel for media companies." Article

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