White label online video platform Ooyala is rolling out a suite of services designed to help content creators and distributors deliver rich, personalized viewing experiences directly to consumers, helping to bring more premium over-the-top content to the living room, mobile devices and the PC.
Ooyala Everywhere lets content creators and distributors engage consumers directly, so their programming can be fully monetized through ads, subscriptions, and pay-per-view.
"As we see the industry mature, getting content into the living room is still the biggest opportunity for most of the big content providers," Bismarck Lepe, president of products and Ooyala co-founder told FierceOnlineVideo. "What's really neat about this solution is that an MVPD can leverage parts of our services where we already differentiate ourselves, like our analytics. That will help them increase overall ARPUs with every subscriber."
Lepe said Ooyala Everywhere will shorten the time to market for branded subscription video services.
The OVP also announced Ooyala Personal Playback, a universal login and entitlement service that authenticates users across an operator's CRM or a third-party service like Adobe PASS or Ooyala's own subscription management service. This gives content distributors the ability to monetize video consumption across all connected devices.
"In the near future, all ‘television' will be viewed on connected devices," said Lepe. "The world where a viewer is tethered to a single location to watch TV programming is very quickly coming to an end. Companies that do not evolve to provide an engaging and personalized video experience across all screens will continue to lose market share and eventually disappear. Ooyala Everywhere shortens the time to market for launching a video experience that is optimized for all screens. And with Ooyala Personal Playback, content providers can provide a unique and connected experience for consumers."
Additionally, the OVP announced the Ooyala Everywhere Partner Network, a global network of device makers, software providers and broadcasters focused on the delivery and monetization of professional video to connected devices including TVs, tablets, smartphones and browsers.
CE manufacturers Panasonic and LG have joined Ooyala in the roll out of the Ooyala Everywhere Partner Network.
"We enable entertainment and deliver information in new and innovative ways to consumers around the world," said Yuki Kusumi, director of corporate R&D strategy office at Panasonic. "Consumers now demand high-quality video experiences at any time, and on any device. We are driven to deliver rich entertainment to consumers no matter how they engage with it. Our devices are powering a new generation of entertainment and we expect Ooyala EverywhereTM to be an important step forward for this evolution."
Ooyala also has partnered with companies to extend the reach of online video. Ooyala Everywhere enables vast libraries of diverse content to be consumed in connected living rooms with the use of partner technologies from Roku, Boxee, Google TV, YouView and connected TV makers including LG Electronics and Panasonic.
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