NuvoTV, an English-language cable TV network that target bi-cultural Latinos, is using Ooyala to power its marketing campaign across multiple devices and social TV experiences.
Ooyala powers season premiere of nuvoTV's hit reality show Operation: Osmin on Facebook. (Photo: Business Wire)
Earlier this month, nuvoTV delivered the first-ever multi-platform launch of a season premiere both on-air and on Facebook with the first episode of the new season of Operation: Osmin.
The network used an interactive Facebook app and embedded player developed by Ooyala, substantially increasing its viewership for the season two premiere of the reality TV show.
NuvoTV said Ooyala helped deliver "personalized viewing experiences optimized for multiple devices and platforms," adding that the result was a "strong marketing platform to drive significant audience growth and engagement."
Rafe Oller, SVP of marketing for nuvoTV, said the network also made use of Ooyala's analytics to get a better look at its viewers.
"NuvoTV's innovative strategy underscores the tremendous power and potential of multi-platform, cross-device viewing," said Bismarck Lepe, co-founder and president of Ooyala. "The convergence of digital video and social this year will enable networks to inspire deeper and more interactive engagement with their content."
A recent study from Bain & Co. found that social TV would become increasingly relevant to viewers as they search for content. A third of respondents to its survey in the U.S. and U.K. said they would use their network of friends to choose their favorite "must see TV." The latter figure jumps to 45 percent for consumers in India and China. Search remains an important component of content discovery in the U.S. and U.K., with more than half of respondents saying they'll rely more on search engines to find video content.
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