Viewers who want to share just a piece of an online video--say that perfect triple toe loop by American Olympic Gold medalist Evan Lysacek during his long skate, or the two goals from U.S. hockey player Brian Rafalski in the team's 5-3 win over Canada--and not the entire volume, now have a better option through Ooyala's new online video sharing platform and its deep linking option.
The deep linking allows users to select specific videos within a playlist or even specific scenes based on time points within a video; the options are available for Ooyala player embeds, its sharing links to social networking sites, as well as a newly released URL link, also available in the player.
As part of the sharing release, Ooyala also has enhanced and added new sharing options to social networks. When sharing content to Twitter, Ooyala now includes the title of the video and a shortened URL in order to ensure that the tweet conforms to the 140 character limit which Twitter imposes.
The new platform enables publishers and viewers to quickly create video clips and distribute them to social networking platforms like Facebook and Digg.
For publishers, enabling the deep links is simply a matter of enabling the various sharing options in Backlot. The features were designed to increase revenue and viewership of content by driving traffic back to publisher's sites.
"We are giving publishers and consumers more granular control of how and where they share video," Bismarck Lepe, co-founder and president of products at Ooyala, said in a prepared statement. "We noticed that many consumers were sharing entire videos when they only wanted to share a couple seconds. This new feature makes it very easy to create customized clips and share them across many platforms."
- see the Ooyala blog
- see this release
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