The global outlook for online TV episode and movie rentals for 138 countries is set for a major growth surge. According to Digital TV Research, the market will reach $83 billion by 2022.
In its latest Global OTT TV and Video forecast report, this year alone will see growth of $9 billion.
While the United States may hold the title for as the dominant territory for online TV and video revenues, the share is set to slip in the coming years.
RELATED: Netflix, Amazon Prime retain 72% of North American SVOD market, says Digital TV Research
The U.S. share of the online TV and video segments, according to a Digital Research report, will drop from 51% in 2016 to 40% in 2022.
In a previous report, the research firm said that Netflix and Amazon Prime Video continue to be the dominant players in the U.S. market despite the emergence of other specialized players.
On the rise is the Asia-Pacific market. China will be Asia-Pacific’s most dominant region, adding another $7.6 billion to reach $12 billion in 2022. China will be trailed by Japan, whose revenue will reach $4.4 billion during the research period.
Meanwhile, in Europe, OTT in the U.K. will reach $4.25 billion, and in Germany it will jump to $2.3 billion.
TV and video revenues
Top five countries by online TV & video revenues ($ million)
| 2017 Ranking | Country | 2017 revenues | 2022 Ranking | Country | 2022 revenues |
| 1 | U.S. | $21.618B | 1 | U.S. | $33.094B |
| 2 | China | $4.67B | 2 | China | $12.222B |
| 3 | Japan | $2.944B | 3 | Japan | $4.409B |
| 4 | U.K. | $2.656B | 4 | U.K. | $4.249B |
| 5 | Germany | $1.337B | 5 | Germany | $2.301B |
Source: Digital TV Research
“OTT revenues will exceed $1 billion in 14 countries by 2022; double the count at end-2017,” said Simon Murray, principal analyst at Digital TV Research, in a release. “The top five nations will command two-thirds of global revenues.”
Digital TV Research noted that SVOD (subscription video on-demand) became the largest OTT revenue source in 2013. By 2022, SVOD will generate half of OTT revenues.
Further, SVOD will add $24 billion in revenues between 2016 and 2022, with AVOD up by $17 billion. AVOD will total $29 billion by 2022, up from $12 billion in 2016.
