Content discovery startup Outbrain has landed $35 million in a Series D funding round, bring its total funding since its 2006 launch to $64 million.
The company said Index Ventures led the round with participation from its existing investors: Carmel Ventures and Lightspeed Venture Partners. Dominique Vidal, partner at Index Ventures, will join the company's Board of Directors.
The platform helps publishers drive engagement by providing "recommend" links to readers at the bottom of content. Outbrain also works with brands and agencies including Starcom, Digitas, Mindshare, American Express, P&G, Colgate-Palmolive, General Mills and Exxon, offering a way to distribute content alongside publisher's own editorial recommendations.
"Outbrain presents a solution to a problem that online media has been facing since the Internet brought content to the web. Their continued success and vision makes the company an attractive addition to Index's portfolio," said Vidal. "It is clear that the company mission to help users discover great content is their top priority, which is why Outbrain has cultivated a leading position in the market."
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