OVP Sorenson lands Shutterfly Video amid tough competition

Score a big win for Sorenson Media, which today announced it had landed Shutterfly as a customer for its Sorenson 360 platform.

Sorenson will power video services such as upload, transcoding, standard and high-definition playback, and download in Shutterfly customer accounts and on Shutterfly's Share sites, of which there are now more than 2 million.

The news comes on the heels of Sorenson's announcement yesterday that it had seen 40-plus percentage year-over-year growth for the third straight quarter as it gets rolling in the OVP space.

In an email, CEO Peter Csathy said Sorenson faced stiff competition to land Shutterfly and said he was "thrilled Shutterfly selected us over all other OVPs after an extremely competitive and highly contested 'bake off.'"

Shutterfly called the move to Sorenson an upgrade, and said the move gave its customers an "easy-to-use video solution."

"We upgraded to Sorenson Media as our video technology partner because they can provide our customers with a trusted and quality solution for their online video needs, matching our commitment to delivering innovative, best-in-class services," said Dan McCormick, senior vice president of products and services at Shutterfly.

Shutterfly Share sites allow users to make free websites to stay connected and share. The platform features video sharing, blogging, self-publishing and social networking. Shutterfly Video enables customers to upload up to 10 video clips in any format from digital cameras, camcorders or from the user's browser. Videos can be posted directly to any personalized Shutterfly Share site, emailed or shared on Facebook, Twitter, MySpace, Blogger, etc. Shutterfly also offers a premium service that allows for unlimited video storage, larger file sizes, HD-quality playback and other options for $29.99 per year.

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