Pay-TV bills headed north of $200 by 2020; IAB backs 'skippable' ads on the Web

More news from Fierce:      

> New research forecasts that monthly pay-TV bills, which hit an average of $86 for basic and premium TV service last year, could top $200 by 2020. Article

> Netflix subscribers on Facebook can now voluntarily share their rental data and content ratings in Canada, Latin America, the United Kingdom and Ireland--but not in the United States, the company disclosed in a blog. Article

> NASCAR.com has teamed with Google TV to launch an app that gives racing fans recaps from past races and key story lines of the next major stop on the Sprint Cup Series. Blog

> Consumers' dream of being able to skip commercials on TV became a reality with the advent of TiVo and DVR. It's about to become a bigger reality on the web. The Interactive Advertising Bureau, which helps set uniform standards for online advertising, is adding a new format to the mix: video ads that you can skip. Article

> YouTube is helping live video creators make money by charging viewers for access or placing ads within the stream, the site announced on its publisher's blog. Article

> French media giant Vivendi is reportedly making plans to launch a subscription video-on-demand service in Germany. Article

> Gannett's broadcasting division signs group deal with LiveU for mobile ENG technology. Release

> HBO Go on Xbox 360 is now available to Comcast Xfinity subscribers. Article

And finally... Remember the Flip video camera from Cisco? A year after the company closed the business unit down, the little camera remains a best seller on Amazon. Article

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