The pay-TV industry went through a bloodbath on Wall Street last week following a second-quarter earnings season filled with the familiar refrain of lost video subscribers. But executives for top cable, satellite and IPTV operators are still insisting that their industry will continue to dominate the TV landscape for up to a decade, and that any transition to an OTT environment will be a gradual one. That is flying in the face of analyst estimates, leaving some shaking their heads. FierceCable Editor Daniel Frankel takes a look at the cognitive dissonance plaguing the top ranks of the pay-TV industry. Check out his deep dive here.