Pay TV operators cater OTT to generation of cord nevers

Cord maybes cable lures with OTTWhen you're watching a whole new generation forsake your distribution scheme, and you're seeing your advertising dollars slip away to digital platforms, you do what you have to do to survive. That's a philosophy many pay-TV providers are beginning to adopt as they develop lower-priced offerings that cater to a cord-reluctant generation of millennials. FierceCable Editor Dan Frankel takes a closer look at pay-TV's OTT shift. Special Report

Suggested Articles

Netflix saw its paid subscriber growth slow down during the third quarter but the streaming giant is still expecting a record year.

HBO Max is still working on adding crucial distribution deals with Amazon and Roku devices but the service has broken through in connected cars.

Marc DeBevoise is stepping down from his role as Chief Digital Officer at ViacomCBS.