Pay TV or OTT? Consumers want both

Over-the-top delivery? Or Pay TV? Turns out-not surprisingly-that U.S. consumers want both. A study from In-Stat says more than a quarter of U.S. respondents to its survey said they view online video at least once a week on multiple devices, including PCs, Internet TVs and mobile devices.

The survey found, though, that online video wasn't replacing conventional Pay TV, it was being used in addition to existing service.

"Consumers want the best of both worlds: Pay TV and Over-the-Top Video," says Keith Nissen, In-Stat analyst.  "Nearly 40 percent of consumer broadband household respondents want a combination of linear TV and on-demand TV, and nearly three quarters want to acquire all their video content from their pay TV service provider."

The study also found consumers were accessing online video across a wide spectrum of devices including PC-based media adapters, dedicated media adapters, gaming consoles, Blu-ray players, and Internet-enabled TVs.

In-Stat said that, as of 2009, there were some 24 million web-enabled devices in operation in the U.S. and forecast that number would hit 102 million by 2013.

For more:
- see this release

Related articles:
Is OTT an online video game changer?
OTTCon draws an exuberant crowd

Suggested Articles

Netflix shares dropped slightly after the streamer reported fourth-quarter domestic subscriber growth that fell short of expectations.

With PlayStation Vue set to shut down at the end of the month, YouTube TV is stepping in to fill its live streaming TV shoes on PlayStation consoles.

DoubleVerify released a new connected TV targeting certification to help prevent fraud.