Dead on arrival: That's the prognosis of online video industry analyst Joel Espelien of The Diffusion Group, who declared Sony's new OTT service, PlayStation Vue, a "well-intentioned" product that does a poor job of targeting its key demographic, male millennials. In fact, some brave manager should have stepped up and scuttled the project long before it launched, he said in a blog post about the service. It's a damning report coming out just after middling reviews of the $49.99 monthly streaming service. FierceCable has complete details here.