Publishing giant Conde Nast has segued from magazines to online video with the launch of a digital video network that it said will showcase original video series based on content from its Glamour and GQ magazine titles.
The content, the publication said, will be distributed across the Web, IPTV, smartphones and tablets and will have sponsorship from Procter & Gamble, Microsoft (Nasdaq: MSFT) and Mondelez International.
"With the launch of our digital network, featuring programming inspired by the exceptional Conde Nast brands, we are creating more ways for our unparalleled audience of influencers and trendsetters to experience their favorite content,," Dawn Ostroff, president of Conde Nast Entertainment, said in a story reported by Deadline.
The move will help Conde Nast follow its audience, Ostroff added: "Consumers will now be able to view and share authentic Conde Nast video series across all platforms, in easily-accessible ways."
P&G, meanwhile, sees its sponsorship as an opportunity to "reach people in an innovative way," said Julie Eddleman, the company's marketing director of U.S. Brand Operations. "We are continually exploring new approaches to engage consumers where and when they are most receptive"
The Conde Nast portfolio of products further delivers a solid platform for video content, added Robin Steinberg, executive vice president of Director Publishing Investment and Activation at MediaVest.
"When great story-tellers enter the digital video space it creates new opportunities for our clients to tell their own very powerful stories that effectively engage consumers," she said. "They understand that this type of human connection and experience can drive sales."
There will be multiple episodes of each series at launch time, with future episodes coming on a weekly basis, Conde Nast said. The episodes will be "housed in a new, custom embeddable video player," the Deadline story noted.
- Deadline carried this story
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