Qoof, Brightcove partner on interactive video apps

Interactive video tech company Qoof will give customers of online video platform Brightcove access to Qoof's in-video interactive apps including photo viewers, customer reviews, product information, customer service chat box, and in-player checkout, along with detailed analytics, the company said today, turning any rich media asset into an interactive experience.

Brightcove users will have the ability to add these interactive features easily from the Qoof platform, and the apps will then appear in the Brightcove player. Customers also get access to all Qoof apps, along with detailed analytic reporting.

"Qoof's technology makes it easy for Brightcove customers to quickly create, distribute and realize the user engagement benefits of a seamless, fully-interactive video experience," said Jonathan Stefansky, CEO of Qoof. 

For more:
- see this release

Related articles:
Brightcove's David Mendels on consolidation, profitability
Brightcove doubles customer base in first half of 2010
Brightcove plans more expansion after $12M funding round