Report: 16% of Internet users buy online video content

Buying digital content online has become nearly as popular as general e-commerce, the Pew Internet & American Life Project reports, with some 65 percent of Internet users surveyed saying they bought digital content online. About 66 percent say they engage in general e-commerce.

Pew reported 16 percent of those surveyed said they had bought movies, videos or TV shows, compared to 33 percent who said they had purchased music and 18 percent who said they had paid for digital newspaper, magazine, or journal articles or reports. Although the 16 percent figure is relatively small, it's still likely to be good news for content providers who have worried about Americans' willingness to pay for online content.

Overall, the study said, the majority of the Internet users pay for subscription services (23 percent), versus downloading an individual file (16 percent), or accessing streaming content (8 percent).

Typical users, said the report, spend about $10 a month for digital content, although some high-end users pay up to $47 for content, which includes subscriptions or downloads/access to individual files.

The report surveys 775 Internet users between Oct. 28 and Nov. 1.

For more:
- see the report

Related Articles:
Report: Online video consumption surging
2010: An online video infrastructure evolution

Suggested Articles

A common trope maintains that the words “Apple” and “less expensive” don’t belong in the same sentence. But the company could benefit from putting a cheaper…

Dish Network has hired Kannan Alagappan, who previously served as chief technology officer and head of technology for Australian telco Telstra, as its new CTO.

HBO Max, the upcoming subscription streaming service from WarnerMedia, has filled out the rest of its executive team in charge of original programming.