Report: Hulu nabs 783 million video ad views in July

Google continued to lead the pack in video views in July, comScore said, with the video hub serving up video to more than 143.2 million unique viewers. comScore said its Video Matrix placed Yahoo! second with 55.1 million viewers, while Facebook continued to drive higher, recording 46.6 million uniques.

Hulu, about which rumors of a pending IPO are circulating, came in at the No. 10 spot, with 28.5 million uniques. But, it also ranked as the property with the second highest number of minutes per viewer, 158, behind, you guessed it, YouTube, with 282.

But, and here's the part that's making the rumor of a Hulu IPO more fact than fiction this time around, Americans viewed nearly 3.6 billion video ads in July, with Hulu generating the highest number of video ad impressions at 783 million. Tremor Media Video Network ranked second overall (and highest among video ad networks) with 452 million ad views, followed by BrightRoll Video Network (248 million) and Microsoft Sites (232 million). Video ads reached 27 percent of the total U.S. population an average of 44.5 times during the month. Tremor Media Video Network delivered the highest frequency of video ads to its viewers with an average of 19.0 over the course of the month.

Overall, some 178 million U.S. Internet users watched online video content during the month for an average of 14.7 hours per viewer. In the previous month, comScore said 177 million users watched a total of 14.5 hours of video each during the month. The reporting company said U.S. users watched more than 5 billion video sessions in the month.

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