Apple's (NASDAQ: AAPL) iOS-based smartphones dominate video viewing, representing 60 percent of mobile video views in the United States alone, a new report says. But Android-based smartphones hold sway for video viewers in Latin America, at 53 percent.
The data is part of a new Global Video Index released by Ooyala, covering video in the first quarter of 2014. The report measures viewing habits of 150 million anonymized users located in 239 countries.
Out of all online video plays in the quarter, mobile and tablet viewing made up 21 percent globally, up 9 percent from the same period in 2013. Since 2012, consumption on these devices has soared 532 percent year over year, Ooyala said in a release.
"The statistics in our Global Video Index continue to affirm our belief that mobile is in large part the future of video and TV consumption," said Ooyala CEO Jay Fulcher. "We see the acceleration of mobile video consumption happening globally, as consumers in every region adopt mobile and tablet video faster, and interact with it longer."
iOS rules viewing platforms in the Asia-Pacific region, with 82 percent of video views on the operating system in the first quarter.
But Android systems held sway in a few key areas. In addition to Latin America, users in Malaysia, India, Pakistan, Spain and France preferred mobile viewing on devices using the open-source operating system.
In addition to going more mobile, online video viewers are increasing the time they spend watching. Short-form videos still take up slightly more than half of online viewing, but 48 percent of viewers surveyed watch videos that are 30 minutes or longer.
Ooyala's research appears to be in line with a recent Adobe report that said iOS apps are in the lead among access types for TV Everywhere consumption. Its Digital Video Benchmark Report found that the apps held 43 percent of market share in the first quarter.
For more:
- see the release
- and this Adobe report (.pdf)
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