Report: Millennials, men most likely to watch online video in lieu of TV

Granted, this is pretty commonly accepted as conventional wisdom, but a new survey from CE site Retrevo shows that-surprise-the under-25 crowd-and especially men--is a heavy consumer of online video.

The site's "Gadgetology Report" said:

  • 23 percent of Internet users under 25 watch most of their TV online
  • 8 percent of all adults watch most opf their TV online
  • Young adult males were twice as likely as females to watch most or all of their TV online

The report dovetails nicely with a December report from comScore that said 54 percent of viewers who said they watched both TV and online video were under 35.

For more:
- see this eMarketer report

Related articles:
Online video views growing, but who's watching when is a little surprising
METRICS: January online video viewing growth stutters

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