Granted, this is pretty commonly accepted as conventional wisdom, but a new survey from CE site Retrevo shows that-surprise-the under-25 crowd-and especially men--is a heavy consumer of online video.
The site's "Gadgetology Report" said:
- 23 percent of Internet users under 25 watch most of their TV online
- 8 percent of all adults watch most opf their TV online
- Young adult males were twice as likely as females to watch most or all of their TV online
The report dovetails nicely with a December report from comScore that said 54 percent of viewers who said they watched both TV and online video were under 35.
- see this eMarketer report
Online video views growing, but who's watching when is a little surprising
METRICS: January online video viewing growth stutters