With TV advertising still looking at $70 billion in revenue, the online video ad industry seems like a pesky little brother at just more than $1 billion in 2009. But that number is expected to increase to $1.5 billion this year and some estimates expect it to leap over $5.5 billion by 2014. Regardless of the forecasts, reports say that some ad networks are seeing rapid expansion in the current quarter and are expecting a breakout fourth quarter.
"It has reached a frenzy point over last three quarters," Tremor Media CEO Jason Glickman told TechCrunch. "We see television dollars moving to online video." He forecasts Tremor's 2010 revenues to top $100 million.
The key, Glickman said, is that advertisers are shifting some of their TV budgets to online video, and even a small piece of that buy can be significant.
For more:
- see this TechCrunch article
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