More than half of all adults in the United States have watched or downloaded online video, and that number reaches nearly 70 percent among adult Internet users, says a new report from the Pew Research Center. The report, based on telephone interviews by Princeton Survey Research Associates of 1,005 adults 18 and older, said more than 61 percent of the views came on sites like YouTube.
And, reported Pew, about 5 percent of all Internet users watched online videos by hooking up their computers to their televisions.
Not surprisingly, men, young adults, the more affluent and the more educated are most likely to watch or download online videos. Some 10 percent of Internet users who view online video or download movies have paid for premium content, that's up from 4 percent in 2007. The number of adults watching streaming movies or TV shows has doubled since 2007 to 32 percent.
- see this report
Online video views growing, but who's watching when?
METRICS: Year-by-year OTT growth